Egaming Services Before the Rebranding:

Brand Presentation Before the Rebranding:

We have always stood out for a more straightforward, technological, and dynamic visual identity. Primarily focused on technology companies, Egaming Services projected a formal image, aiming to convey authority and seriousness. However, with our growth and the intent to expand into new markets and audiences, we felt it was time to make a strategic change to our visual identity.

Reasons for the Rebranding:

One of the main reasons for rebranding Egaming Services was the pursuit of a more modern image, adaptable to the new demands of the market. Our growth, the shift in target audience, and the need to differentiate ourselves from competitors were the primary drivers of this decision. Egaming Services needed a visual identity that not only reflected its evolution but also connected more humanly with our clients.

What is Rebranding?

Rebranding is a strategic process involving the revision and reformulation of a brand’s identity. This can include changes to the logo, color palette, typography, and even the tone of voice used by the company. Brands like Apple and Coca-Cola are classic examples of rebranding, where small but significant changes to their image helped solidify market leadership and further connect with consumers.

2. The Rebranding Process

Research and Planning:

The rebranding of Egaming Services was a carefully planned decision by our team. To ensure everything went smoothly, we underwent a thorough research and planning process, evaluating market trends and analyzing how the brand was perceived by clients. This change was only possible thanks to competitor analysis and feedback collected from our own clients, which helped us understand the need for change.

Creation of the New Visual Identity:

The new visual identity was designed to reflect flexibility, adaptability, and a more human connection with the audience. The logo, now with curved and fluid lines, symbolizes Egaming Services’ ability to adjust and evolve quickly. Stronger fonts convey authority and leadership in the services we provide. Additionally, the use of illustrations humanizes the visual material, making it more accessible to a diverse audience, such as the multicultural and dynamic iGaming market.

Adapting the Brand to New Channels:

The rebranding wasn’t just about a visual change. The new identity was adapted to all company communication channels, including the website, social media, and printed materials. Social media presence was enhanced to strengthen client relationships and bring the brand closer to its target audience.

3. The New Brand Values and Positioning

Brand Values:

With all these changes, Egaming Services positions itself as a more flexible company, adapted to the needs of its clients, and above all, more human. We aim to show that the brand is not just a service provider, but a strategic partner that understands market challenges and works alongside its clients to overcome them.

According to Egaming Services’ CEO, Daniel C. dos Santos, the idea behind the rebranding is to bring back the values that positioned the company in the market, but with a new, more complex, and dynamic vision:

“With this change, we return to our roots with a modern brand prepared for the new challenges of the iGaming industry. We started as a consultancy focused on licensing offshore B2C operators, but today we are much more. We still work on creating compliant and robust corporate structures, but we offer solutions to all the ‘pains’ of the players involved in this industry’s ecosystem. Financial solutions? We have them. Gaming platforms? We have them. Payment solutions? We have them. Certification for game providers? We have it. More than just a consultancy, we are a partner that accelerates our clients’ businesses.”

Brand Positioning:

Our new positioning reflects our expertise, the result of a multidisciplinary team of highly qualified professionals. This enables us to offer comprehensive solutions for the diverse needs of the market. We differentiate ourselves from competitors through our adaptability, expertise, and the human, close way we approach market challenges with our clients.

Target Audience:

Despite all the changes, the target audience of Egaming Services remains the same. However, with this rebranding strategy, we aim to connect more personally and directly with the people behind the businesses. Today, we seek more than just addressing corporate needs; we also want to understand the motivations and challenges of the individuals making decisions within organizations.

Conclusion: The Evolution of the Brand and the Future

Our rebranding goes far beyond a simple aesthetic change – it reflects our positioning and vision for the future. By adopting a more modern, flexible, and human identity, Egaming Services is preparing to face the challenges of an ever-evolving market, consolidating itself as a leader in the iGaming sector.